What do all technology flops have in common? They failed to do a job for their customers.
If you are struggling to identify a job your product does, be very careful. Technology that doesn’t find a job fails.
Segway, for example, was something people viewed as a technological advancement and therefore it had to be a great idea. It turns out it’s not actually that useful to travel slightly faster than walking — but slightly slower than running — at a height about one and a half foot taller than most people. If you analyze it, that is basically the job that a Segway does.
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If you are struggling to identify a job your product does, be very careful. Technology that doesn’t find a job fails.
Segway, for example, was something people viewed as a technological advancement and therefore it had to be a great idea. It turns out it’s not actually that useful to travel slightly faster than walking — but slightly slower than running — at a height about one and a half foot taller than most people. If you analyze it, that is basically the job that a Segway does.
Read the full post
